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The Addiction Treatment Resource Center (ATRC)

Grassroots Messaging and Awareness Campaigns (GMAC) Informational Webinar SOR 4.0 YR 2 (Slides)

Last Update: April 21, 2026

Slide 1: WELCOME & ZOOM MEETING REMINDERS

  • Thank you for joining today’s SOR 4.0 Year 2 GMAC Kickoff Webinar!
  • To create a positive meeting environment for all, we ask that you:
  • Remember that all participants are muted upon entry to the call. To unmute, follow the directions below:
    • If joining by phone, press *6 to unmute yourself.
    • If you are joining on your computer, hover over your name in the participant list and click unmute to unmute yourself.
  • When you are not speaking, please put your phone on mute to avoid any background noise.
  • Please join with the video option if you are able.
  • Please use the chat feature to ask questions or provide feedback throughout the meeting.
  • Please do not put the call on hold as it will play your hold music or a dial tone for all other attendees.

Slide 2: STATE OPIOID RESPONSE GRANT 4.0 YEAR 2: Grassroots Messaging and Awareness Campaign (GMAC) Kickoff Webinar
January 15, 2025

Slide 3: WELCOME & OPENING REMARKS
Meet Today’s Speakers

  • Brent Waninger – Director, Executive Programs and Grant Administration, DSAMH
  • LaWann Moses – Deputy Chief, Grant Education/ Public Awareness, ATRC Administrator, DSAMH
  • Onika Harold – Senior Communications Manager, DSAMH

Slide 4: AGENDA

  • SOR 4.0 Vision and Priorities
  • SOR 4.0 Year 2 GMAC Overview
  • Program Requirements
  • Monthly Monitoring and Data Reporting Requirements
  • Wrap-up & Next Steps

Slide 5: Background of SOR

  • National State Opioid Response (SOR) Initiative:
    • Purpose: To address the overdose crisis, primarily driven by illicit fentanyl, in part by:
      • Increasing access to medications for OUD treatment and supporting prevention, harm reduction, treatment, and recovery services.
      • Providing resources to states and territories for evidence-based treatments, practices, and interventions for OUD and STUD.
  • DSAMH’s SOR Initiative
    • DSAMH’s SOR 4 grant, funded by the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA), supports programs across the state to improve the system of care for all Delawareans with, or at risk for, OUD/STUD, while also including a focus on improving outcomes aligned with community members’ needs, such as individuals in underserved geographic areas or with limited access to care. 
  • Slide 6: OVERVIEW: SOR 4.0 Year 2 Grassroots Messaging and Awareness Campaign (GMAC)
    • Onika Harold, Senior Communications Manager
  • Slide 7: GMAC Overview
    • What is GMAC?
      • An initiative from DSAMH to provide short-term categorical funding opportunities to grassroots and community-based organizations to plan and implement public education and stigma-reduction campaigns related to OUD and STUD.
      • GMAC supports local and statewide efforts that help communities raise awareness, share accurate information, and challenge stigma around OUD and STUD, particularly among those individuals most affected by the epidemic.
    • How is GMAC funded?
      • DSAMH’s SOR 4 grant is funded by the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA). 
      • Funding for GMAC depends on final approval and appropriation of funds from the federal government. All selected projects are contingent on federal funding availability.
  • Slide 8: GMAC Program Purpose
    • To support grassroots education and awareness campaigns aimed at reducing stigma associated with OUD and STUD.
    • Projects should align with one of the following goals: 
      • Increase awareness and deliver education related to OUD and STUD; or   
      • Reduce stigma at local and broader levels throughout Delaware
  • Slide 9: SOR 4 Year 2 GMAC Subrecipients
    • Delaware Psychological Services
    • Hispanic American Association in Delaware
    • Impact Life
    • Mother, Baby, and Beyond
    • New Beginnings Family Services
    • Teach21 Enrichment
    • University of Delaware 4H
    • Delaware Hispanic Chamber of Commerce
  • Round Robin!​ Please take turns to:​
    • Introduce yourself and your organization​
    • State whether your project is local or statewide
    • Share your high-level project goal ​and activities
  • Slide 10: GMAC REQUIREMENTS
    • LaWann Moses – Deputy Chief, Grant Education/ Public Awareness ATRC Administrator
  • Slide 11: SOR 4.0 GMAC PAYMENTS
    • Initial Payment
      • Initial payment covers first 2 months of estimated expenditures for the project.
    • Monthly Invoicing
      • Starts at month 3 and continues through the remainder of the project.
      • *if initial payment is spent down
  • Slide 12: SOR 4 GMAC Invoices
    • Invoice Submission Requirements:
      • Each submission must include both a cover letter and a spreadsheet.
      • These templates will be provided by DSAMH.
    • Invoice Submission Process:
      • Invoices must be emailed to Onika.Harold@Delaware.gov by the 10th of each month for the previous month using the provided templates.
    • DocuWare Communications:
      • DocuWare is DSAMH’s secure document management system used to store and track invoice submissions and process payments.
      • An organizational email address must be provided to receive DocuWare communications (e.g., info@organization.org).
      • This is required and keeps you informed of when payments are being processed.
      • New providers, not yet in DocuWare with the State of Delaware, must complete this step.
  • Slide 13: Program Integrity Monitoring
    • Role of Program Integrity:
      • Oversight and progress monitoring, barrier reduction, and support/guidance to help grantees understand and comply with the requirements of DSAMH’s SOR 4.0 funding.
    • Support focuses on:
      • Financial reporting
      • Project implementation/problem solving or troubleshooting
      • Identifying additional resources/technical assistance
      • Performance measurement
      • Compliance with grant rules/restrictions 
    • Approach: Check-in Calls and In-Person Site Visits
      • Each GMAC subrecipient is required to participate in monthly check-ins to provide updates on progress/barriers and ensure understanding of and compliance with the requirements of DSAMH’s SOR 4.0 funding.
        • Project Lead, Data Lead, and Fiscal Lead are encouraged to attend all meetings.
  • Slide 14: Tips for Program Monitoring Success
    • Maintain Strong Financial Documentation
      • Keep all receipts and financial records for purchases to ensure compliance for desk audits.
      • Track expenditures carefully and ensure they align with approved budget.
      • Submit invoices on time and ensure they include all required documentation to avoid delays in payment.
    • Ensure Timely Submission of Required Documents
      • Submit invoices on time to avoid payment delays.
      • Submit all required data on time.
    • Follow Program & LoA Guidelines
      • Review LoA requirements regularly to ensure compliance with DSAMH requirements.
    • Flag Potential Challenges Early
      • Notify DSAMH immediately of any issues that could impact program implementation.
      • Seek technical assistance (TA) or coaching if challenges arise.
      • Note: All changes with project, implementation plan, or budget require DSAMH approval.
  • Slide 15: REPORTING REQUIREMENTS
    • Onika Harold, Senior Communications Manager
  • Slide 16: DATA REQUIREMENTS
    • Subrecipients identified specific, measurable, and relevant data metrics for their project based on these key categories:
      • Engagement & Reach
      • Knowledge & Awareness
      • Community & Partnerships
      • Impact & Quality Improvement
    • Data metrics are unique and will vary based on the specifics of each proposed project and will be submitted to DSAMH monthly.
      • Onika Harold will be your Program Integrity Specialist for this grant
  • Slide 17: Next Steps
    • Convene your internal project team to review your Letter of Agreement (LoA), including the proposed implementation plan, data metrics, and project requirements.
    • Watch for an email from Onika to schedule your initial check-in meeting, which will be in-person.
  • Slide 18: QUESTIONS
    • Please type questions in the chat box.
  • Slide 19: THANK YOU